What We Do

From insight to intelligence—research services that shape systems people trust.

An illustrated collage depicting various activities and interactions among people in different environments, illustrating themes of learning, collaboration, and technology integration. — An illustrated representation of cognitive processes and user interactions, showcasing various activities and environments that influence user experience and understanding.

Cognitive UX Research

Uncover not just what users do, but how they think.

We conduct deep, mixed-method research grounded in behavioral science and cognitive modeling. Our approach goes beyond usability to map mental models, attention patterns, trust signals, and decision loops. We specialize in high-friction systems, AI interfaces, and complex workflows, delivering insight you can actually design from.

Best for: Enterprise platforms, AI products, sensitive workflows

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Cultural Insight Modeling

Your users don’t exist in a vacuum—and neither should your design.

We apply anthropological methods to reveal the social, cultural, and historical forces shaping user behavior. From trust calibration to language nuance, our models embed cultural fidelity into system design, helping you avoid bias and unlock global relevance.

Best for: Multinational platforms, LLM training, ethical tech

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Learning Systems Design

We teach AI how people learn—then help it grow alongside them.

We design adaptive learning systems informed by cognitive science, motivational theory, and epigenetic AI principles. From onboarding flows to in-product coaching agents, we make sure your system learns and teaches like a trusted peer, not a scripted bot.

Best for: AI tutors, onboarding tools, personalization logic

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